Pedestrian Crossing Safety

  • Crossing the road can be a dangerous proposition for pedestrians. In urban areas with multiple lanes of traffic, distractions all around and travellers using various modes of transportation, the hazards are everywhere. City planners typically install crosswalks at intersections to help pedestrians cross. However, the majority of pedestrian fatalities happen when they try to cross the street mid-block — whether at an unmarked crosswalk or in an area where they’re not supposed to cross. Highly visible mid-block crosswalks can help reduce these types of pedestrian crashes and fatalities.

mid-block pedestrian crossing
Advancing pedestrian crossing safety.

Pedestrians are a vulnerable road user group and are increasing susceptible to road traffic injury. Did you know that in Australia pedestrians make up approximately 14% of the annual Australian road toll1.

1. Bureau of Infrastructure, Transport and Regional Economics. (2013). Road safety statistics.

An Urban Safety Solution: High-Visibility Mid-block Crossings

Protect pedestrians. Reduce collisions. Save lives.

  • Key factors contributing to mid-block pedestrian fatalities:

    • Drivers are less likely to look for pedestrians crossing in these areas.
    • Vehicles are travelling faster than they are at intersections.

    Well-marked, highly visible mid-block pedestrian crosswalks are a proven, cost-effective way to improve safety for pedestrians in urban areas. By determining where pedestrians are most likely to cross and installing crosswalks in these locations, we can help increase the visibility of pedestrians and driver awareness of people crossing the road.

Designing and Building Effective Mid-block

Recommendations for infrastructure and road designers to help pedestrians safely cross the road.

City planners are realising that pedestrian crosswalks are needed where people cross the street, including mid-block. Infrastructure and traffic safety devices are a low-cost and effective way to help improve pedestrian crosswalk visibility and calm traffic in these locations. 

  • 3M traffic signs for mid-block crosswalks
    High-Visibility Traffic Signs

    Traffic signs help indicate to pedestrians where they can cross while warning drivers of an approaching crosswalk, or curb bump-out, in time to reduce their speed and stop. For traffic signs to be most effective, they need to be highly visible and conspicuous in a range of conditions, including at dawn, dusk, night, or inclement weather.  

  • 3M retroreflective pavement makings help provide on-road indications of crosswalks
    Retroreflective Pavement Markings

    Highly visible retroreflective pavement markings provide on-road indications of crosswalks for both pedestrians and motorists. Advanced wet retroreflective pavement markings use next-generation optics to improve visibility in all conditions — night or day, rain or shine.

  • 3M channelizers and delineators help designate safer spaces for pedestrians
    Channelizers and Delineators

    Channelizers and delineators are a cost-effective way to create median refuges — designating safe spaces for pedestrians to wait as they cross larger streets. Apply retroreflective sheeting to channelizers to ensure they’re highly visible to motorists.

Graphic of pedestrian in urban crosswalk losing balance backing up as car enters crosswalk.
Helping You Build Safer Mid-block Crossings

Traffic Safety Products for Mid-block Crossings

3M traffic safety devices are engineered to be more visible, more conspicuous, more durable and more versatile, helping you build safe and effective complete streets where pedestrians avoid jaywalking.

Need Help Designing and Building Safer Urban Roads?

Our 3M experts are here to show you cost-effective and easy-to-apply traffic infrastructure solutions that can help you improve traffic safety and mobility.

Send Us a Message

Send us a message using our form and we'll get back to you with an answer shortly.
We will respond to your email request in 24 - 48 business hours.

All fields are required unless indicated optional

  • The information you provide on this Contact Us form will be used to respond to your request and as further described in our Internet Privacy Policy.

    Please be aware that this information (including the original and the subsequent reply) may be transferred to a server located in Australia for metrics and storage. If you do not consent to this use of your personal information, please do not use the Contact Us system.

  • SEND
Thank you.

We have received your message and will be in touch with you soon.