3M Safety Stories

Every year, over 1,200 people are killed and another 35,000 are seriously injured on Australian roads. National Road Safety Week, an annual initiative created by the SARAH Group honours those who have lost their lives on our roads and pledges to make them safer by highlighting the impact of road trauma and ways we can all work to reduce it.

Accidents happen. Vehicles come out of nowhere. That’s why we challenge some of our best scientists and engineers to help improve roadway visibility and safety.

ACT Child Safety Program Takes Out Top Road Safety Prize.

Compromised night vision, fatigue and impaired drivers all contribute to making driving at night more dangerous than at any other time of the day.

Find out about the physics of retroreflectivity, why luminance is an important performance measurement for signs, how angularity affects sign visibility, and what defines ASTM sheeting types.

Despite improvements in traffic safety over the past decade, several current trends reduce the ability of traffic signs to provide guidance and safety—making signs that return more light to drivers more important than ever.