3M Safety Stories

Every year, over 1,200 people are killed and another 35,000 are seriously injured on Australian roads. National Road Safety Week, an annual initiative created by the SARAH Group honours those who have lost their lives on our roads and pledges to make them safer by highlighting the impact of road trauma and ways we can all work to reduce it.

Driving a vehicle requires your full attention. Failure to clearly see and obey traffic signs can have drastic consequences…they can even be even fatal! The significance of highly visible road signage cannot be undervalued as a primary road safety tool.

Accidents happen. Vehicles come out of nowhere. That’s why we challenge some of our best scientists and engineers to help improve roadway visibility and safety.

ACT Child Safety Program Takes Out Top Road Safety Prize.

Compromised night vision, fatigue and impaired drivers all contribute to making driving at night more dangerous than at any other time of the day.

Find out about the physics of retroreflectivity, why luminance is an important performance measurement for signs, how angularity affects sign visibility, and what defines ASTM sheeting types.