Get the Most out of Your Graphics

Tips to maximise your wrap's impact

Vehicle graphics are one of the most versatile and cost-effective ways to advertise. Given the high visibility and reach of graphics, below are some tips to get the most out of your fleet wraps.

Promote Your Brand Day and Night

Reflective graphics have been proven to boost impressions by up to 40 percent compared to traditional graphics. Keep your message visible 24/7 with reflective accents such as decals and cut letters or with a reflective vehicle wrap. Not only do reflective graphics increase impressions, they also enhance visibility for added safety. Reflective graphics are an easy way to stand out and maximise your brand’s impact.

View 3M's Reflective Film Products.

Create Concise and Consistent Messaging

Your graphics should help tell your brand’s story and reflect your brand’s identity. Keep your graphics on message with branding that is consistently applied across your fleet. Even if there are variations in design, it is important to stay on brand and communicate the same overarching story. When wrapping your fleet, use consistent themes, colors and/or images to create comparable appearances. This helps increase brand recognition and provides more impactful reinforcement to your audience.

Design to Scale

If you have a fleet of vehicles that vary in size and type, adjust your message and design accordingly. A design that works well for your semi-trailer may not work well for your delivery van. Scaling and tailoring your design according to the vehicle application enhances the aesthetics and effectiveness of your fleet graphics.

Keep Your Graphics Well Maintained

Well-maintained graphics are important for a positive portrayal of your brand. Vinyl and non-vinyl wraps that are not regularly cleaned or become shoddy due to poor maintenance can create a negative perception of your brand. Also, make sure you are keeping your graphics fresh and updated, especially as your branding evolves. Keep track of your graphics’ life cycle and update your graphics as recommended by the manufacturer.

Make a statement

With vibrant colours, reflectivity and precise colour-matching capabilities, 3M Graphic Films provide endless ways to wrap your fleet and boldly bring your brand to life. Explore 3M Fleet Solutions

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Eye-catching graphics day or night

Adding reflective film for trims, accents, decals or rear door wraps on your fleet will contribute to increased driver safety and enhanced brand visibility.

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Protect your Investment

Quality materials keep your vehicles on the road – rather than in the shop for graphic repairs.

Read an industry expert's opinion on why quality matters >>