3M strives to improve lives and build sustainable communities through social investments and thoughtful engagement of 3M staff worldwide.
Through this initiative, 3M partners with key organisations to manage and maintain at-risk habitats. 3M Australia is proud to announce its support of the New South Wales Wildlife Information Rehabilitation and Education Service (WIRES).
For almost 30 years, WIRES has served Australians and Australian wildlife. They are a non-profit organisation with thousands of hard-working, dedicated volunteers around Australia who rescue and rehabilitate injured and orphaned Australian wildlife. Their team also operates a rescue van around New South Wales that collects and transports injured animals - making hundreds of trips annually. Additionally, WIRES conducts outreach programs to educate the general public on topics such as native wildlife safety and animal rescue procedures.
To support the dedication of WIRES staff and volunteers, 3M Australia is proud to donate $10,000 and a range of 3M products. The teams will also collaborate on projects to support the work that WIRES does in Australia.
In the first project, a team from 3M Australia collaborated with 3M Select Partners, Townsend Signs and Universal Tint & Auto, to brand the WIRES rescue van. The project aimed to boost WIRES branding, increase awareness of the organisation, and protect injured animals and WIRES staff from UV rays during transport.
The design of the van was conceived by 3M staff and was inspired by the Rainbow Lorikeet – a colourful Australian bird. Prior to the installation of the graphics, Universal Tint & Auto donated their time to apply 3MTM Colour Stable Automotive Window Film donated by 3M to the windows. The Colour Stable range of window films uses a unique technology that reduces heat by rejecting up to 57% of solar energy. It also offers superior UV protection, blocking 99% of UV rays.
The artwork was then printed and wrapped onto the van by Townsend Signs. Their team also donated their time for this two-day install using 3MTM Print Wrap Film and matching overlaminate, donated by 3M. Important branding elements and contact information were also added. 3MTM Print Wrap Films are designed to perform at the highest level during and after install, while providing the maximum design flexibility to allow for both a quality print and appearance. As the van will be out and about in the harsh Australian climate, WIRES can have peace of mind that their wrap will stand both the harsh weathering and maintain a beautiful appearance.
When complete, the van was presented to the WIRES staff at 3M Australia’s office in North Ryde, NSW packed full of 3M product donated by the 3M Australia team, such as:
3M is proud to support the fantastic work that WIRES does in Australia and looks forward to collaborating on future projects.
For more information on the following, visit the links below: